How to Use Scroll Triggered Pop-Ups on Your WordPress Site

Pop-ups can be an excellent way to increase conversions on your website. However, they arent tools to be used excessively, or you risk annoying your visitors. To avoid that, you can improve their effectiveness by using scroll triggered pop-ups.If youve ever scrolled to a certain point on a web page and suddenly been presented with a targeted message, youve experienced scroll triggered pop-ups firsthand. This technique enables you to offer exactly what a visitor needs or wants to see, right at the moment when its most relevant.In this post, well explain how scroll triggered pop-ups work, and discuss the situations where they come in handy. Well also offer some solutions for adding them to your WordPress site. Lets get started! These pop-ups enable you to customize your message to harmonize with the visitors experience. For example, you could set a pop-up to appear with a purchase button when a visitor scrolls to a specific product section, or offer a blog reader related posts to brows e.Well discuss these use cases and more below. Before moving on, however, its worth noting that too many pop-ups can be annoying to visitors, and if theyre intrusive, you can be penalized by search engines. With pop-ups, less is more!How to use scroll triggered pop-ups to increase conversions (four methods)For scroll triggered pop-ups to be effective, its vital they convey the most important information at precisely the right time. Here are four strategies for using scroll triggered pop-ups effectively.1. Provide a targeted call-to-actionA Call To Action (CTA) is an element on your site that prompts visitors to do something specific. This could be purchasing a product or service, signing up for a membership, or simply clicking through to a specific piece of content.Scroll triggered pop-ups can help make your CTAs more effective because they can present them at the moment when a visitor is in the best position to make a decision. Instead of merely having a purchase button on your pag e, you can use a scroll triggered pop-up to display it when someone views a product or finishes reading its description. This is a powerful way to use your knowledge of what the user is doing to affect their decision-making.2. Build an email listEmail marketing is a smart tactic for just about any type of website. Through targeted emails, you can attract more traffic to your site, increase conversions, and more. Before you can create awesome email campaigns, however, youll need a list of people to send your messages to. Fortunately, your website is a powerful tool for building an email list.Again, scroll triggered pop-ups can help you with this task. You can encourage subscriptions to your email list by presenting a sign-up form at key times – such as when a visitor finishes reading a piece of content, or scrolls to information relevant to your latest email campaign.3. Funnel visitors to your contact pageThere are a lot of scenarios in which you want your visitors to contact you. They may wish to ask questions, get support, make a purchase, or even collaborate. You can (and should) add a link to your contact information in a prominent place on each page. However, you can make it even more effective by creating targeted reminders.This process requires thinking like a user and predicting the moments when theyll want contact details. For example, you can use scroll triggered pop-ups to remind people to contact you when they reach the end of a page, when they scroll to a particularly complex or potentially confusing section, and so on.4. Present related posts to encourage engagementThe longer your website visitors stick around, the more of your content and branding theyll see. Most people leave a new site very quickly – but if you can grab their attention, youll increase the chances of them remembering you and taking action (by purchasing your products or sharing your content, for example).Pop-ups can be used in a number of ways to promote engagement . One smart strategy is to present more content for the user to peruse. Using scroll triggered pop-ups, you can display links to related posts or other content right when a visitor has finished a page or section. In turn, this will encourage the visitor to keep reading.Choosing the right scroll triggered pop-up pluginAt this point, you may be wondering how to actually implement the above techniques. While WordPress doesnt provide the functionality required by default, you can add it easily using plugins.There are a lot of pop-up plugins, but youll want to look for one that specifically offers a scroll triggered feature. Youll also want to check out how customizable the triggers are. The more control you have over exactly when your pop-ups appear, the better your results should be.Here are a few plugins that can get the job done:Popups by OptinMonster: This handy plugin lets you create email opt-in forms and insert them into scroll triggered pop-ups. Plus, you get a lot of options fo r customizing their location and timing, as well as optimization tools like A/B testing. The only thing to consider is that to get those extra features, you pay a monthly fee.Boxzilla: A simple, lightweight plugin, Boxilla lets you create customizable pop-ups that can appear at any trigger point. You can decide where on the page the pop-up will display, and personalize its style. Best of all, the plugin supports scroll trigger targeting for free.Popups: Both flexible and easy to use, this plugin enables you to add scroll triggered pop-ups with links and offers a lot of customization in terms of appearance. Like Boxzilla, the scroll trigger targeting is available in the free version.Popup Makers  Scroll Triggered Popups extension:  Using this paid add-on, you can trigger your CTA pop-ups to display in response to the user scrolling past any element on the page. You can add whatever content you like to your pop-ups, and even set them to close when the user scrolls back up.Wed reco mmend trying out a few of the above options, to see which best matches your needs and style. While each plugin has its particular advantages, all of them should be able to perform the four techniques we described earlier.ConclusionWhen used carelessly, pop-ups can be a nuisance to your visitors. However, using them intelligently and in a targeted manner has exactly the opposite effect. Using scroll triggered pop-ups, you can present the important information, resources, and next steps your audience needs to see – right at the moment theyll be most receptive.To recap, here are four excellent ways you can use this type of pop-up on your website:Provide a targeted call-to-action.Build an email list.Funnel visitors to your contact page.Present related posts to encourage engagement.Do you have any questions about scroll triggered pop-ups, or how to use them effectively? Let us know in the comments section below! How to properly use scroll triggered #popups on your #WordPress site